After decades of a booming tourism industry with wide impacts on territories and economies all over the world, are there smaller-scale, non-intrusive ways of promoting tourism?
Tourist: Your Luxury Trip My Daily Misery - Barcelona, ESP
nanotourism is a new, constructed term describing a creative critique to the current environmental, social and economic downsides of conventional tourism, defined as a participatory, locally oriented, bottom-up alternative.
Defining nanotourism runs twofold: by finding and learning from existing examples and by identifying and creating new site-specific experiences.
The notion of nanotourism is based on the principles of design by research (finding references) and research by design (creating case studies) as a new operational model for initiating and promoting tourism experiences.
Participation vs. Observation
It operates as a social tool to stimulate mutual interaction between provider and user by co-creation or exchange of knowledge:
Nanotourism as an attitude
It is not about scale, but is a projected ability to construct responsible experiences from the bottom-up, using local resources. nanotourism is beyond tourism, it is more an attitude to improve specific everyday environments and to open up new local economies.
Nanotourism is | is not dictionary:
nanotourism as critical design
Hacking the definition of Critical Design from Anthony Dunne & Fiona Raby by replacing critical design with nanotourism and design with tourism: nanotourism uses speculative design proposals to challenge narrow assumptions, preconceptions and givens about the role tourism play in everyday life. It is more of an attitude than anything else, a position rather than a method. There are many people doing this who have never heard of the term nanotourism and who have their own way of describing what they do.
The word nanotourism
Naming it nanotourism is simply a useful way of making this activity more visible and subject to discussion and debate. It works as an association to nanotechnology as organisation of matter at the atomic and molecular scale, essentially by bottom-up construction method. Pre-fix nano in nanotourism implies bottom-up processes, not visible to a human eye, as new operational models of tourism.
Who is a nanotourist?
The term tourist is increasingly used pejoratively, to imply a shallow interest in the cultures or environments. No one wants to be a tourist any more, but prefers to be a traveller, passenger, guest... Instead of superficial one-way observation, one participates, exchanges or co-creates in a two-way relationship and evolves to nanotourist.
How did nanotourism start?
nanotourism was in a process of working theory during BIO50 - 24th Biennial of Design Ljubljana, Slovenia from February until September 2014. The international team of experts, designers and architects was intensely defining the term and notion of nanotourism, first as part of a larger collaborative of the Biennial and then during the AA Visiting School Slovenia 2014 both led by mentors Aljoša Dekleva and Tina Gregorič.
What is the challenge of nanotourism? How can nanotourism improve the world?
These initial questions activated the systematic research process of defining nanotourism: by finding and learning from existing examples and by identifying new potentials of nanotourism on several sites in the region and creating new experiences though a set of case studies. Driven by Participatory Action Research principles they offer open source models of nanotourism establishing new local economies and offering visitors and locals to deepen their knowledge, experience and understanding of the world.
The most common example of nanotourism. Fana Estate, Brda, dekleva gregorič architects, foto F. Coddou
Get involved, participate and become a nanotourist everywhere, even in your own city, town, street or home!